TL;DR
Blogging can be a great way for businesses to create credibility and authority, improve Google ranking, boost website traffic, and generate leads. Companies should do keyword research, use internal links, and post regularly to maximize SEO and page rankings. Hubspot's data suggests that companies with 16 or more blog posts per month have 3x more traffic than those with 0-4, and having more than 400 blog posts leads to twice as much traffic as having 300-400. Additionally, living near green spaces can lead to higher levels of mental wellbeing. All of these tips should be kept in mind when establishing and maintaining a blog.
Introduction
Welcome to BloggerAI, a modern AI powered blog article editor that can aid businesses in creating blog posts more quickly 🤖. In this article, we'll be exploring the different advantages of blogging 📝, how it can help expand your audience 📈, and what tips you should keep in mind when establishing your own blog 🤔.
The More You Amplify Your Voice, the More Chances for Traffic and Lead Generation
When meeting with a new client and discussing their needs, I often ask, “Do you have an active blog?” Usually, the response is somewhere between “sort of” and “not really.” With many other tasks, companies forget about a powerful resource they already possess—their blog 💻. Strategic blogging will assist in improving your Google Ranking 📈, boost traffic to your website 📆, and generate inbound leads 🤝.
How Blogging Can Grow Your Audience Gradually
In the inbound world, blogging helps attract new visitors to your site and simultaneously creates assets that can be shared across social media, growing your industry traffic levels (and your industry recognition) 🤝.
How a Blog Can Affect Your Google Rankings
Do you know that simply having a blog on your website can enhance your ranking by up to almost 434%? That's INCREDIBLE 🤯. Evidently, Google gives preference to sites that post consistent relevant content 📝. By regularly providing useful content focused on search topics essential to your business, you can increase your search engine rankings 📊.
Create Credibility & Authority Within Your Niche
Longer posts allow you to get in depth and become a trusted authority on what your brand is most passionate about 🤔. Give your long form posts a little extra something, by doing the keyword research and creating a post that answers questions that may not have been thought of yet 🤓. Be one step ahead 🤓.
Blog posts also offer businesses the chance to be found, heard, and understood 🤝. Snackable posts are a great way to share your company's distinctive view on your industry, or quickly promote a new product or service 🤝.
Never Underestimate the Power of Internal Links
Internal linking, whether that be to another page on your site or another blog post, encourages customers to explore your site 🧐. As an extra benefit, internal links also pass page authority, helping the linked page rank better 📊.
Elevate Your SEO & Page Rankings
Search Engines, such as Google, employ web-crawlers to index the increasing number of websites that exist today. Search engine algorithms rank your site based on a variety of factors like pertinence, mobile friendliness, inbound links, authoritativeness and much more. With that in mind, the more often you post, the more chances you have to enhance your SEO and rank higher.
In addition to strengthening your Search Engine rankings, frequently updating your blog also gives you the ideal chance to obtain inbound links from other sources. Receiving a reputable website to cite or repost your blog is a strong signal to search engines that the information on that page is credible.
Do Your Keyword Research Diligently
Blogging without using the right words is like trying to construct a house without the right tools. Learn out how your target audience is discussing what you’re selling by doing keyword research. When writing, bear those key phrases in mind, with your strongest ranking keyword phrases in your titles and headers.
Regularly updating your blog also allows you to devote individual posts to a wide range of keywords to help users find you through a Google search or any search engine query. This also gives you the ideal opportunity to address a particular audience using specialized keywords (like local audiences) while maintaining the breadth of keywords you want to rank for.
The growth of voice search is creating longer, more conversational queries. Utilize a tool like keywordtool.io to discover query language that can help optimize your content for voice search 🗣.
How Often Should Your Business be Blogging?
The answer to this question shifts depending on the objectives of your blog and the size of your business. It is essential to devise an editorial calendar at the commencement of your blogging venture and frequently analyze your analytics to make sure that you are accomplishing your desired outcomes. According to Hubspot, companies that discharge 16 or more blogs each month have observed almost 3x more traffic than those that only publish between 0-4. What's more, businesses that blog 11 or more times a month have noticed 4x more leads than those that blog 4-5 times a month.
If you encounter difficulty keeping up with consistent blog content, you may want to consider applying BloggerAI, a fresh AI-powered blog article editor. It can help businesses save time while creating more content that reverberates with their target audiences. 🤖
Impact of Monthly Blogging Posts on Traffic
The data from Hubspot shows that a steady number of blog posts per month is essential to driving more traffic. Companies that published 16 blog posts or more observed almost 3x more traffic than those who published 0-4. B2C companies that blogged 11+ times per month had 4x more leads than those who blogged 4-5 times a month, while B2B companies saw 3.75x more leads than those blogging 0-3x per month.
Does the Total Number of Blogs You Have Matter?
Indeed, the total number of blogs does matter. According to Hubspot, companies with more than 400 published blog posts have perceived twice as much traffic than those with 300-400 blog posts published. This demonstrates that businesses that are able to sustain a consistent number of blog posts and expand their blog library are able to see more traffic and leads. 📈